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Armed with a university degree in fine arts and design, emma started her accessory label in 2006 to satisfy her creativity. The approach was to create bags and accessories that demand to be seen. The first range was well received, with the products being picked up by small boutiques across Australia, and the label being selected for Debut - the top 20 hot new labels from Australia and New Zealand, at Fashion Exposed.
After a successful first range emma is excited to launch her new winter 07 collection. It can be described as sophisticated and elegant, taking inspiration from past artistic movements and using it in a fresh new way. All fabrics are created by emma and screenprinted locally, with products also being handmade to maintain a high level of quality. They are produced in small quantities to ensure you are taking home a unique product.
Feedback from customers was taken into consideration with the new range, to ensure the label experiences growth and continues to fill a niche. |
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